Tribeology was launched in 2019 with a vision to become a disruptive alcoholic drinks incubator. We use several decades of drinks industry experience to find new and exciting gaps in the drinks space.

We have 3 brands and each are examples of us using our strengths of insight, speed and agility to launch ahead of the major players in the industry. Our senior contacts across the industry now see us as a business which produces brands fit for acquisition.

The UK drinks industry is huge (£50bn) and expected to grow 10% between 2023-2025. We capitalise on mega-trends, for example convenience (ready to drink offerings); health and wellbeing (lower sugar options) and the rise of influencers vs traditional celebrities (influencer-led brands).